Established in 2001
as an independent benchmark

We are known and respected for our data integrity and often
the preferred data collection partner, even for our competitors

Ask Afrika Orange Index® 2023 survey reveals that CX
is becoming crucial for business success

There is nothing average about our methodology

A long credible history
Layered and trended data lake

The Ask Afrika Orange Index® was founded in 2001.
It was established to gain a deep understanding into South Africans' service-experience expectations.

226 Brands

32 Industries

154 Variables

21 Channels

31 Core Metrics