Africa’s most trusted market research partner,
bringing you data with a conscience.
Your credible data source on emerging markets
Creating business impact with powerful insights
Understanding the human at the heart of your brand
Your credible data source
on emerging markets
Creating business impact
with powerful insights
Understanding the human at
the heart of your brand
Ask Afrika is a research company built on years of solid expertise, academic clout and industry respect.
We uncover deep insights on human behaviour in emerging markets. Being inherently African, Ask Afrika asks the right questions, that in turn lead to enabling brands to reach their consumers on a human level, and to become category leaders.
years of delivering
data with integrity
brand health studies
in the last 5 years
CX studies in
the last 5 years
best-in-class
industry benchmarks
We’ve partnered with blue-chip brands across every single category from Media, FMCG and Finance to Government & Public Sector and Social Dynamics.
Whatever your industry, we believe there’s a story to tell in credible data.
Powered with rich, carefully mined insights, we can help foretell the future and shape the zeitgeist.
Almost every top performing bank in South Africa, has consulted with Ask Afrika. We have assisted brands in understanding unique and complex financial behaviours across segments, creating positive customer experiences through every touchpoint and driving innovation and integration in a fast-transforming industry.
Our expertise in this category includes brand health, customer satisfaction, focus groups and journey mapping. For a number of brands, we’ve employed mystery shopping - designed to measure the quality of sales and service, job performance, regulatory compliance, aswell as to test the consistency of consumer habits.
Product testing, identifying gaps in product offers and measuring brand association is part of our expertise in this category.
Most importantly, though, we analyse a client’s promise and the delivery of that promise in relation to competitors.
We’ve worked with some of the country’s top media houses to provide channel studies and focus groups. We also offer viewer and listener profiling that gives insights into people’s habits, their interests and behaviours, and how these impact the kinds of content they consume.
In this industry, we utilise all our benchmarks, including churn studies, customer satisfaction data as well as vox pops, to provide brands with predictive insights necessary to keep ahead in a fast-changing landscape
Continuous feedback and growth are essential in this dynamic business environment. Beyond the usual car clinics and dealer interviews, we also use a program called Voice of the Consumer. This drives cross-sell and upsell opportunities throughout the customer’s lifespan and provides valuable feedback to prevent brand stagnation
Understanding the role culture plays, specifically within life insurance and funeral cover in the South African context, is key. We delve into insights surrounding family dynamics, traditional practices and legacy building.
With the wave of greater integration between physical and emotional wellbeing, and financial wellness taking place in this category, we are able to recommend strategies for differentiation, growth and purpose initiatives.
We’ve partnered with blue-chip brands across every single category from Media, FMCG and Finance to Government & Public Sector and Social Dynamics.
Whatever your industry, we believe there’s a story to tell in credible data. Powered with rich, carefully mined insights, we can help foretell the future and shape the zeitgeist.
Almost every top performing bank inSouth Africa, has consulted with Ask Afrika. We have assisted brands in understanding unique and complex financial behaviours across segments, creating positive customer experiences through every touchpoint and driving innovation and integration in a fast-transforming industry.
Our expertise in this category includes brand health, customer satisfaction, focus groups and journey mapping.For a number of brands, we’ve employed mystery shopping - designed to measure the quality of sales and service, job performance, regulatory compliance, aswell as to test the consistency of consumer habits.
Product testing, identifying gaps in product offers and measuring brand association is part of our expertise in this category. Most importantly, though, we analyse a client’s promise and the delivery of that promise in relation to competitors.
We’ve worked with some of the country’s top media houses to provide channel studies and focus groups. We also offer viewer and listener profiling that gives insights into people’s habits, their interests and behaviours, and how these impact the kinds of content they consume.
In this industry, we utilize all our benchmarks, including churnstudies, customer satisfaction data as well as vox pops, to provide brands withpredictive insights necessary to keep ahead in a fast-changing landscape.
Continuous feedback and growth are essential in this dynamic businessenvironment. Beyond the usual car clinics and dealer interviews, we also use aprogram called Voice of the Consumer. This drives cross-sell and upsellopportunities throughout the customer’s lifespan and provides valuable feedback to prevent brandstagnation
Understanding the role culture plays, specifically within life insurance and funeral cover in the South African context, is key. We delve into insights surrounding family dynamics, traditional practices and legacy building.
With the wave of greater integrationbetween physical and emotional wellbeing, and financial wellness taking placein this category, we are able to recommend strategies for differentiation, growthand purpose initiatives.
A diverse executive with a wide range of academic backgrounds and a combined passion for truth,
breaking the status quo and changing the way the world perceives Africa.
We invest in humanitarian
partnerships across Africa.
