Africa’s most trusted market research partner,
bringing you research with a conscience
Your credible data source on emerging markets
Creating business impact with powerful insights
Understanding the human at the heart of your brand
Your credible data source
on emerging markets
Creating business impact by
revealing powerful insights
Understanding the human
at the heart of your brand
As a research company born in Africa, we uncover deep insights into human behaviour in emerging markets. By asking the right questions, we find answers to empower brands and help them become category leaders.
Learn more30 years of delivering
data with integrity
Over the past 5 years,
194 brand health and 239 CX studies
4 best-in-class
industry benchmarks
Over the past 30 years, we have partnered with blue-chip clients in the Private Sector, and Government, uncovering insights in social dynamics, in virtually every industry sector.
Irrespective of the industry, we believe there are powerful insights to be found in all credible data. Rich, carefully mined insights help us to understand the zeitgeist and shape the brands of the future.
We are proud to call every top-performing bank in South Africa, and several on the rest of the continent, our clients. In this rapidly evolving business environment, our work facilitates an understanding of the unique and complex behaviours of banking clients across socio-economic segments. These insights have enabled our clients to lead innovation globally by ensuring positive customer experiences at every touchpoint.
Our expertise in this category extends to brand health and customer satisfaction studies, supported by journey mapping, to inform marketing strategies. We are pioneers in mystery shopping techniques, and our research is designed to measure the quality of sales service, employee performance, regulatory compliance as well as the consistency of consumer habits.
We have been involved in virtually all aspects of the marketing of a wide range of fast-moving consumer goods in over xx? countries on the continent. Our expertise in gap analysis has identified missed opportunities in the product portfolio of clients in many categories. A full understanding of the power of brand association has benefited many of our retail clients and have led to remarkable sales increases compared to competitor brands.
Often consulted by the country’s top media houses, we initiate channel studies, testing assumptions and insights in remarkably productive focus groups. Viewer and listener profiling provides valuable insights into the habits, interests and behaviour of target market segments – and confirms the types of media and content they routinely consume.
In this industry, we utilise all our benchmarks, including churn studies, customer satisfaction data as well as vox pops, to provide brands with predictive insights necessary to keep ahead in a fast-changing landscape
Feedback loops fuel growth in this highly competitive and dynamic business environment. The recent entrance of so many new competitors in the market has necessitated new research methodologies and techniques beyond ordinary car clinics and dealer interviews. One of these is the development of a novel Voice of the Consumer programme designed to drive cross-sell and upsell opportunities. This has helped manufacturers and dealers to embark on lifetime loyalty programmes and prevent both brand and dealership stagnation.
Over 3 000 languages are spoken in Africa, with at least 75 having over a million native speakers. In this context, it is imperative to understand the role that language and culture plays in specific population groups. This knowledge is particularly crucial in the life insurance and funeral cover segment. At Ask Afrika, we dive deep to uncover and make recommendations to mitigate risks based on strongly held beliefs and traditional practices around legacy building and family dynamics. Our strong insurance industry client base is testimony to our insights into these markets.
With the wave of greater integration between physical and emotional wellbeing, and financial wellness taking place in this category, we are able to recommend strategies for differentiation, growth and purpose initiatives.
We’ve partnered with blue-chip brands across every single category from Media, FMCG and Finance to Government & Public Sector and Social Dynamics.
Whatever your industry, we believe there’s a story to tell in credible data. Powered with rich, carefully mined insights, we can help foretell the future and shape the zeitgeist.
Almost every top performing bank inSouth Africa, has consulted with Ask Afrika. We have assisted brands in understanding unique and complex financial behaviours across segments, creating positive customer experiences through every touchpoint and driving innovation and integration in a fast-transforming industry.
Our expertise in this category includes brand health, customer satisfaction, focus groups and journey mapping.For a number of brands, we’ve employed mystery shopping - designed to measure the quality of sales and service, job performance, regulatory compliance, aswell as to test the consistency of consumer habits.
Product testing, identifying gaps in product offers and measuring brand association is part of our expertise in this category. Most importantly, though, we analyse a client’s promise and the delivery of that promise in relation to competitors.
We’ve worked with some of the country’s top media houses to provide channel studies and focus groups. We also offer viewer and listener profiling that gives insights into people’s habits, their interests and behaviours, and how these impact the kinds of content they consume.
In this industry, we utilize all our benchmarks, including churnstudies, customer satisfaction data as well as vox pops, to provide brands withpredictive insights necessary to keep ahead in a fast-changing landscape.
Continuous feedback and growth are essential in this dynamic businessenvironment. Beyond the usual car clinics and dealer interviews, we also use aprogram called Voice of the Consumer. This drives cross-sell and upsellopportunities throughout the customer’s lifespan and provides valuable feedback to prevent brandstagnation
Understanding the role culture plays, specifically within life insurance and funeral cover in the South African context, is key. We delve into insights surrounding family dynamics, traditional practices and legacy building.
With the wave of greater integrationbetween physical and emotional wellbeing, and financial wellness taking placein this category, we are able to recommend strategies for differentiation, growthand purpose initiatives.
A diverse executive with a wide range of academic backgrounds and a combined passion for truth,
breaking the status quo and changing the way the world perceives Africa.
We invest in humanitarian
partnerships across Africa.
