We deliver predictive insights to better understand
your market in an ever-changing world.
We deliver predictive insights to better understand
your market in an ever-changing world.
We have 4 best-in-class benchmarks, 3 of which are Ask Afrika properties. Each is designed to measure a brand across a category and provide contextual and relevant facts for marketers.
Icon Brands are those brands that South Africans are most loyal to. This is the largest benchmark of its kind in South Africa, and measures brand loyalty across 194 product categories and nearly 1 000 brands. These are the kinds of brands that surpass functionality. They’re special because people enjoy a shared common experience, and have lasting emotional connections to those brands in a way that creates meaning and nostalgia.
In a fast-moving world, people now demand more from the customer experience. This index provides predictive insights into the kinds of experience your audience wants. It’s designed to help inform your CX strategy to align to what people want and how they want to feel. Apart from consumer trends, this index also gives brands a comparative view of their standing across industries. Widely accessed by blue-chip companies, it is the largest and longest-standing customer experience benchmark in South Africa.
Take me there
It is rare that a survey can so authentically tap into lived experience and really delve into the hearts and minds of consumers. Kasi Star Brands does this. Within the informal economy in South African and across the African continent, it reveals the brands that people have an ardent affinity to, regardless of background or living standards. This benchmark is so valuable because it can be applied across different markets and contexts, and it provides a psychographic richness of the dataset that brings brands closer to their consumer.
The most comprehensive survey that analyses people’s values and life stages over time, and how this drives behaviour in developed and emerging markets.
These insights enable a more predictive understanding of changing behaviours, and empowers brands to be more authentic and engaging.
We’ve seen radical change in the world that brands now live in.
With the data and insights we uncover, we enhance your growth strategy and bring deep understanding of how people make decisions, and how those influence your business.
The most comprehensive survey that analyses people’s values and life stages over time, and how this drives behaviour in developed and emerging markets.
These insights enable a more predictive understanding of changing behaviours, and empowers brands to be more authentic and engaging.
We’ve seen radical change in the world that brands now live in.
With the data and insights we uncover, we enhance your growth strategy and bring deep understanding of how people make decisions, and how those influence your business.
Brand
Awareness
Conversion
metrics
Churn &
retention drivers
Customer segments
& categories
The way a brand makes a person feel, is a key differentiator. Ask Afrika looks at the interplay between customer service and the emotional connection a brand creates.
This becomes critical to a brand’s overall performance and image. We use a process called Wayfinding to find truths and piece together data to drive business impact.
Ask Afrika has comprehensive experience in guiding brands
across the continent and in multiple markets.
Whether you need insights on doing business in Africa or an African perspective on a global brand,
we can easily adapt our benchmarks and tailor our expertise for your audience.
